Altea is a Milanese fashion brand whose roots go back to 1892. I redesigned their logo for ASQ Associati Studio who was designing the overall identity. It was a tremendous leap from an old style textura based logotype, to a fresh and dynamic mark that helped the company to synchronize better with their brand identity.
   The final logotype has been used to rebrand the company,and they use widely in all the complementary items, advertising, signage and labels.